The modern artist isn’t just a recording act—they’re a business. A brand. A movement.
At Sede The Music, we specialize in expanded rights: touring, merch, sync, partnerships, fan platforms, and every commercial layer that lives beyond the stream. We help artists protect and grow those rights with strategic clarity and deal fluency.
★★★★★ 20+ Label & Artist Projects
The Strategies We Excel In
But rights can’t be monetised without vision. That’s why we also lead on creative direction and campaign management—building the stories, rollouts, and assets that make your rights valuable in the first place. From album art to brand decks, headline shows to limited drops, we make sure every idea connects to something bigger
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With strategic oversight, precise execution, and industry fluency, we manage end-to-end campaigns that ensure your rollout hits every target —delivering impact across the KPI’s that matter.
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Our creative team shapes powerful stories, visuals, and identities that resonate culturally and commercially—making every touchpoint, from album artwork to tour merchandise, feel cohesive, authentic, and unforgettable.
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We build strategies that scale your brand beyond the stream. Leveraging data insights and cultural trends, we map audience journeys, sharpen your positioning, and craft tactics that turn casual listeners into committed superfans.
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From visuals to merch to live activations, our production team crafts creative assets designed to captivate audiences and unlock new opportunities — we excel at expanding your creative vision into
Sign up to get access to our guide to expanded rights.
Our guide goes through what expanded rights are and how you as an artist or team can make the most of monetising all of your additional revenue streams.
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